7 Stanford GSB Faculty Publications

7 Articles

1 Baba Shiv 1 Bart Bronnenberg 1 Hau Lee 1 Jonathan Levav 1 Monic Sun 1 Navdeep Sahni 1 S. Wheeler

6 Marketing

2 Journal of Consumer Psychology 2 Management Science 1 Journal of Consumer Research 1 Marketing Letters 1 Production and Operations Management

3 consumer behavior 3 pricing 2 marketing 1 3D printing 1 advocacy 1 aggregate demand 1 aggregate demand models 1 boundary value problems 1 branding 1 build‐to‐order 1 business revenue 1 conspicuous consumption 1 consumer education 1 consumer heterogeneity 1 consumer preferences 1 consumer psychology 1 crowdfunding 1 customer loyalty 1 digital goods 1 direct costing 1 discrete choice 1 discrete choice models 1 dissociation (psychology) 1 dual channels 1 economic aspects of decision making 1 economic development 1 experimental psychology 1 implicit theories research 1 industrial costs 1 information 1 information economics 1 information theory in economics 1 internet 1 internet marketing 1 inventory control 1 learning 1 market design & structure (economics) 1 market structure 1 marketing research 1 materialism 1 online advertising 1 optimal sequential search 1 paid content 1 paywall 1 physical distribution of goods 1 privacy 1 probits 1 revenue model 1 search costs 1 self concept 1 self discrepancy 1 self regulation 1 self-discrepancy 1 shape theory (topology) 1 shopping 1 social comparison 1 social influence 1 social learning 1 substitution (technology) 1 supply chain management 1 supply chains 1 three-dimensional printing 1 transaction costs 1 visual perception 1 whole & parts (psychology) More