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Miniature of Hey Siri, I Love You: People Feel More Attached to Gendered Technology
Hey Siri, I Love You: People Feel More Attached to Gendered Technology
  • GSB Authors: Ashley Martin
  • Date: 2022-09-12
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
Miniature of Subjective Age and the Greater Good
Subjective Age and the Greater Good
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Romantic Crushes Promote Variety‐seeking Behavior
Romantic Crushes Promote Variety‐seeking Behavior
  • GSB Authors: S. Wheeler
  • Date: 2018-09-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2018-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of How Certainty Transforms Persuasion
How Certainty Transforms Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2015-09-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Potential Growth Areas for Implicit Theories Research
Potential Growth Areas for Implicit Theories Research
  • GSB Authors: S. Wheeler
  • Date: 2015-06-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
  • GSB Authors: Itamar Simonson
  • Date: 2014-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Money in the Bank: Feeling Powerful Increases Saving
Money in the Bank: Feeling Powerful Increases Saving
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
  • GSB Authors: Zakary Tormala
  • Date: 2013-07-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
  • GSB Authors: Baba Shiv
  • Date: 2011-12-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
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12 Articles

4 consumer behavior 2 attitude (psychology) 2 belief & doubt 2 consumer preferences 2 decision making 2 persuasion (psychology) 2 psychology 1 advertising 1 advocacy 1 age 1 anthropomorphism 1 assimilation and contrast 1 asymmetric dominance 1 attachment 1 attitude certainty 1 attitude strength 1 attraction effect 1 aversion 1 boundary value problems 1 branding 1 certainty 1 choice (psychology) 1 cigars 1 collections 1 collectors & collecting 1 commitment (psychology) 1 compromise effect 1 consensus (social sciences) 1 consumer attitudes 1 consumer conviction 1 consumer goods 1 consumer memory and advertising 1 context effects (psychology) 1 customer loyalty 1 economic development 1 emotion 1 emotions 1 expectation (psychology) 1 expectations and experience 1 experience 1 externalities 1 extremeness aversion 1 field experiments 1 gender 1 glycoproteins 1 greater good 1 hypothesis 1 implicit theories research 1 influence 1 internet advertising 1 internet marketing 1 inventory shortages 1 justification 1 marketing 1 marketing tactics 1 miraculin 1 money & psychology 1 motivation 1 old age 1 older consumers 1 personal belongings 1 personal finance 1 personal property 1 prices 1 product information management 1 prosocial behavior 1 randomized experiments 1 relationship 1 restaurant marketing 1 restaurant reviews 1 romantic crush 1 savings 1 sense of control 1 sensory perception 1 shape theory (topology) 1 similarity 1 similarity (psychology) 1 social dominance 1 social influence 1 stereotypes 1 subjective age 1 technology 1 tipping point 1 variety seeking 1 wine sales & prices