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Showing 1 - 5 of 5 Records
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
- GSB Authors: Jonathan Levav
- Date: 2012-01-25
- Publication Type: Articles
- Publication: Journal of Consumer Research
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
- GSB Authors: Pedro Gardete
- Date: 2013-03-21
- Publication Type: Articles
- Publication: Marketing Science
Donn, Vic and Tiki Bar Authenticity
- GSB Authors: Glenn Carroll
- Date: 2018-04-27
- Publication Type: Articles
- Publication: Consumption, Markets and Culture
How Happiness Affects Choice
- GSB Authors: Jennifer Aaker
- Date: 2011-12-13
- Publication Type: Articles
- Publication: Journal of Consumer Research
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
- GSB Authors: Szu-chi Huang
- Date: 2014-10-01
- Publication Type: Articles
- Publication: Journal of Consumer Research