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Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Lonely Consumer: Loner or Conformer?
The Lonely Consumer: Loner or Conformer?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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