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Miniature of The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2022-12-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Conflict Templates in Negotiations, Disputes, Joint Decisions, and Tournaments
Conflict Templates in Negotiations, Disputes, Joint Decisions, and Tournaments
  • GSB Authors: Nir Halevy
  • Date: 2014-07-24
  • Publication Type: Articles
  • Publication: Social Psychological and Personality Science
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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4 Articles