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Counterfactual Inference for Consumer Choice Across Many Product Categories
- GSB Authors: Susan Athey
- Date: 2021-11-17
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics

Presidential Address: Collateral and Commitment
- GSB Authors: Peter DeMarzo
- Date: 2019-07-15
- Publication Type: Articles
- Publication: The Journal of Finance

Emotions Know Best: The Advantage of Emotional Versus Cognitive Responses to Failure
- GSB Authors: Baba Shiv
- Date: 2017-09-08
- Publication Type: Articles
- Publication: Journal of Behavioral Decision Making

Inventing Racist Roads Not Taken: The Licensing Effect of Immoral Counterfactual Behaviors
- GSB Authors: Dale Miller | Benoît Monin
- Date: 2012-09-24
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology