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Miniature of Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema

Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema

GSB Authors: Wesley Hartmann
Date: 2015-06-03
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of How Happiness Affects Choice

How Happiness Affects Choice

GSB Authors: Jennifer Aaker
Date: 2011-12-13
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of How Does the Variance of Product Ratings Matter?

How Does the Variance of Product Ratings Matter?

GSB Authors: Monic Sun
Date: 2011-12-02
Publication Type: Articles
Publication: Management Science