Collections
Gallery
Gallery

List View

Showing 1 - 1 of 1 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
  • GSB Authors: Uzma Khan
  • Date: 2013-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Active filters
Keywords: decision making & psychology   Keywords: social perception   Remove all  

1 Articles

1 Uzma Khan

1 Marketing