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Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
- GSB Authors: Navdeep Sahni
- Date: 2024-09-12
- Publication Type: Articles
- Publication: Marketing Science
Aleph: A Collaborative Advantage
- GSB Authors: Baba Shiv
- Date: 2024-09-22
- Publication Type: Cases
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
- GSB Authors: Navdeep Sahni | Sridhar Narayanan
- Date: 2019-03-29
- Publication Type: Articles
- Publication: Journal of Marketing Research