List View
Showing 1 - 3 of 3 Records
How Do Firms Make Money Selling Digital Goods Online?
- GSB Authors: Navdeep Sahni
- Date: 2014-06-24
- Publication Type: Articles
- Publication: Marketing Letters
Preference Reversals Between Digital and Physical Goods
- GSB Authors: Jonathan Levav
- Date: 2021-11-22
- Publication Type: Articles
- Publication: Journal of Marketing Research
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
- GSB Authors: Sridhar Narayanan
- Date: 2024-05-20
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics