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Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
Consumer Price Search and Platform Design in Internet Commerce
- GSB Authors: Jonathan Levin
- Date: 2018-07-01
- Publication Type: Articles
- Publication: The American Economic Review
Personalization in Email Marketing: The Role of Noninformative Advertising Content
- GSB Authors: Navdeep Sahni | S. Wheeler
- Date: 2018-02-27
- Publication Type: Articles
- Publication: Marketing Science
Auctions Versus Posted Prices in Online Markets
- GSB Authors: Jonathan Levin
- Date: 2018-01-11
- Publication Type: Articles
- Publication: Journal of Political Economy
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
- GSB Authors: S. Wheeler | Baba Shiv
- Date: 2017-06-22
- Publication Type: Articles
- Publication: Journal of Consumer Research
Randomized Markdowns and Online Monitoring
- GSB Authors: Kostas Bimpikis | Haim Mendelson
- Date: 2017-02-17
- Publication Type: Articles
- Publication: Management Science