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Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Inflation in Weekend Box Office Estimates
Inflation in Weekend Box Office Estimates
  • GSB Authors: Neil Malhotra
  • Date: 2012-03-05
  • Publication Type: Articles
  • Publication: Applied Economics Letters
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