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Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
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