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Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
- GSB Authors: Szu-chi Huang
- Date: 2018-12-07
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
How Winning Changes Motivation in Multiphase Competitions
- GSB Authors: Szu-chi Huang
- Date: 2017-04-24
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
- GSB Authors: Szu-chi Huang
- Date: 2018-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
- GSB Authors: Jennifer Aaker
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
The World Management Survey at 18: Lessons and the Way Forward
- GSB Authors: Nicholas Bloom
- Date: 2021-06-29
- Publication Type: Articles
- Publication: Oxford Review of Economic Policy
It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
- GSB Authors: Szu-chi Huang | Jennifer Aaker
- Date: 2019-06-24
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Step by Step: Sub-Goals as a Source of Motivation
- GSB Authors: Szu-chi Huang
- Date: 2017-05-12
- Publication Type: Articles
- Publication: Organizational Behavior and Human Decision Processes
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
- GSB Authors: Szu-chi Huang
- Date: 2014-10-01
- Publication Type: Articles
- Publication: Journal of Consumer Research