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Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
- GSB Authors: Pedro Gardete
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
- GSB Authors: Sridhar Narayanan | Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Social Ties and User-Generated Content: Evidence from an Online Social Network
- GSB Authors: Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Management Science