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Miniature of Reserve Prices in Internet Advertising Auctions: A Field Experiment
Reserve Prices in Internet Advertising Auctions: A Field Experiment
  • GSB Authors: Michael Ostrovsky
  • Date: 2023-10-31
  • Publication Type: Articles
  • Publication: Journal of Political Economy
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Online Decision Making with High-Dimensional Covariates
Online Decision Making with High-Dimensional Covariates
  • GSB Authors: Mohsen Bayati
  • Date: 2019-11-07
  • Publication Type: Articles
  • Publication: Operations Research
Miniature of Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
  • GSB Authors: Yonatan Gur
  • Date: 2019-08-01
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment
Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment
  • GSB Authors: Gabriel Weintraub
  • Date: 2019-05-01
  • Publication Type: Articles
  • Publication: Operations Research
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
  • GSB Authors: Yonatan Gur
  • Date: 2015-09-23
  • Publication Type: Articles
  • Publication: Manufacturing & Service Operations Management
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Internet Versus Television Advertising: A Brand-Building Comparison
Internet Versus Television Advertising: A Brand-Building Comparison
  • GSB Authors: Wesley Hartmann
  • Date: 2013-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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12 Articles

4 advertising 4 internet marketing 3 field experiments 3 online shopping 2 auctions 2 digital advertising 2 display advertising 2 electronic commerce 2 internet auctions 2 online advertising 2 online learning 2 randomized experiments 1 ACT-R model 1 D03 1 D12 1 D91 1 LASSO 1 M31 1 M37 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 adaptive treatment allocation 1 advertising campaigns 1 advertising channel friction 1 advertising content 1 advertising effectiveness 1 advertising frequency 1 advertising media planning 1 advertising tailoring 1 analytic models 1 bidding strategies 1 big data 1 brand identification 1 brand metrics 1 brand name products 1 budget constraints 1 business revenue 1 carryover effects 1 cheap talk 1 click through rate 1 cognitive psychology 1 consumer behavior 1 consumer memory and advertising 1 consumer preferences 1 consumer psychology 1 consumers 1 content marketing 1 contextual bandits 1 continuous time models 1 data-driven optimization 1 decision making 1 digital marketing 1 direct e-marketing 1 disclosure 1 dynamic assortment selection 1 dynamic games 1 dynamic mechanism design 1 effective frequency of advertising 1 email marketing 1 experimental design 1 externalities 1 field research 1 fluid approximation 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 high-dimensional statistics 1 incomplete information 1 individualized medicine 1 internet 1 internet content 1 internet sales 1 interpersonal communication 1 limited commitment 1 long-term effects of ads 1 market timing 1 marketing research 1 marketing strategy 1 memory model 1 memory-based model 1 online services 1 path data 1 personalization 1 personalized decision making 1 persuasion 1 persuasion (psychology) 1 prices 1 privacy 1 privacy policy 1 randomized field experiment 1 randomized field experiments 1 recommendation systems 1 regret analysis 1 repeated advertising 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue management 1 search advertising 1 selling 1 sequential auctions 1 simulation statistics 1 social media 1 spacing effect 1 statistical learning 1 stochastic approximation 1 stochastic models 1 stochastic optimization 1 targeted advertising 1 television 1 television advertising 1 temporal patterns 1 temporal spacing