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Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
- GSB Authors: Navdeep Sahni
- Date: 2016-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2016-06-24
- Publication Type: Articles
- Publication: Management Science
How Do Firms Make Money Selling Digital Goods Online?
- GSB Authors: Navdeep Sahni
- Date: 2014-06-24
- Publication Type: Articles
- Publication: Marketing Letters
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
- GSB Authors: Yonatan Gur
- Date: 2015-09-23
- Publication Type: Articles
- Publication: Manufacturing & Service Operations Management
Personalization in Email Marketing: The Role of Noninformative Advertising Content
- GSB Authors: Navdeep Sahni | S. Wheeler
- Date: 2018-02-27
- Publication Type: Articles
- Publication: Marketing Science
Managing Market Thickness in Online Business-To-Business Markets
- GSB Authors: Kostas Bimpikis
- Date: 2020-06-25
- Publication Type: Articles
- Publication: Management Science
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
- GSB Authors: Harikesh Nair
- Date: 2018-01-18
- Publication Type: Articles
- Publication: Management Science