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We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
- GSB Authors: S. Wheeler
- Date: 2012-03-09
- Publication Type: Articles
- Publication: Journal of Consumer Research
Are White Lies as Innocuous as We Think?
- GSB Authors: Baba Shiv
- Date: 2011-07-22
- Publication Type: Articles
- Publication: Journal of Consumer Research
Appeasing Equals: Lateral Deference in Organizational Communication
- GSB Authors: Larissa Tiedens
- Date: 2012-09-12
- Publication Type: Articles
- Publication: Administrative Science Quarterly
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
- GSB Authors: Pedro Gardete
- Date: 2018-10-18
- Publication Type: Articles
- Publication: Marketing Science