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Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
- GSB Authors: Pedro Gardete
- Date: 2018-10-18
- Publication Type: Articles
- Publication: Marketing Science
Auctions Versus Posted Prices in Online Markets
- GSB Authors: Jonathan Levin
- Date: 2018-01-11
- Publication Type: Articles
- Publication: Journal of Political Economy
What Are Your Signature Stories?
- GSB Authors: Jennifer Aaker
- Date: 2016-05-01
- Publication Type: Articles
- Publication: California Management Review
Competitive Targeted Advertising Over Networks
- GSB Authors: Kostas Bimpikis
- Date: 2016-02-10
- Publication Type: Articles
- Publication: Operations Research
The Persistence of Lenient Market Categories
- GSB Authors: William Barnett
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Organization Science
What Marketers Misunderstand About Online Reviews
- GSB Authors: Itamar Simonson
- Date: 2014-01-01
- Publication Type: Articles
- Publication: Harvard Business Review
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
- GSB Authors: Pedro Gardete
- Date: 2013-03-21
- Publication Type: Articles
- Publication: Marketing Science
Repositioning Dynamics and Pricing Strategy
- GSB Authors: Harikesh Nair
- Date: 2012-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research