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Showing 1 - 24 of 24 Records
Financial Reporting and Consumer Behavior
- GSB Authors: Suzie Noh
- Date: 2025-01-01
- Publication Type: Articles
- Publication: The Accounting Review
Amman Mineral International: Mining for Stories
- GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
- Date: 2024-07-15
- Publication Type: Cases
Contract Design in Influencer Marketing
- GSB Authors: Navdeep Sahni
- Date: 2024-04-01
- Publication Type: Working Papers
Preference Externality Estimators: A Comparison of Border Approaches and IVs
- GSB Authors: Wesley Hartmann
- Date: 2024-01-23
- Publication Type: Articles
- Publication: Management Science
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
- GSB Authors: Navdeep Sahni
- Date: 2023-11-20
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
- GSB Authors: Yu Ding
- Date: 2023-10-23
- Publication Type: Articles
- Publication: Current Opinion in Psychology
Generative Ai at Work
- GSB Authors: Erik Brynjolfsson
- Date: 2023-04-01
- Publication Type: Working Papers
Humor at Scale: Shifting Global Culture at Mckinsey & Co.
- GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
- Date: 2023-03-27
- Publication Type: Cases
Beyond Politics — Promoting Covid-19 Vaccination in the United States
- GSB Authors: Kevin Schulman
- Date: 2021-02-18
- Publication Type: Articles
- Publication: New England Journal of Medicine
Pathways to Profits: The Impact of Marketing Vs. Finance Skills on Business Performance
- GSB Authors: Stephen Anderson-Macdonald
- Date: 2018-03-29
- Publication Type: Articles
- Publication: Management Science
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2017-07-31
- Publication Type: Articles
- Publication: Marketing Science
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
- GSB Authors: Stephan Seiler
- Date: 2017-05-02
- Publication Type: Articles
- Publication: Marketing Science
An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
- GSB Authors: V Srinivasan
- Date: 2016-09-07
- Publication Type: Articles
- Publication: International Journal of Research in Marketing
What Are Your Signature Stories?
- GSB Authors: Jennifer Aaker
- Date: 2016-05-01
- Publication Type: Articles
- Publication: California Management Review
Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing
- GSB Authors: Pedro Gardete
- Date: 2016-02-03
- Publication Type: Articles
- Publication: Management Science
How Certainty Transforms Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Harvard Business Review
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
- GSB Authors: Pedro Gardete
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
- GSB Authors: Baba Shiv
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Consumer Research
Determinants of Regional Sport Network Television Ratings in Mlb, Nba, and Nhl
- GSB Authors: George Foster
- Date: 2014-05-01
- Publication Type: Articles
- Publication: Journal of Sport Management
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
- GSB Authors: Sridhar Narayanan | Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Social Ties and User-Generated Content: Evidence from an Online Social Network
- GSB Authors: Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Management Science
Optimal Search for Product Information
- GSB Authors: Monic Sun
- Date: 2012-06-05
- Publication Type: Articles
- Publication: Management Science
A Reflection on Analytical Work in Marketing: Three Points of Consensus
- GSB Authors: Monic Sun
- Date: 2012-05-22
- Publication Type: Articles
- Publication: Marketing Letters
Inflation in Weekend Box Office Estimates
- GSB Authors: Neil Malhotra
- Date: 2012-03-05
- Publication Type: Articles
- Publication: Applied Economics Letters