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Miniature of Regulating Privacy Online: An Economic Evaluation of the Gdpr
Regulating Privacy Online: An Economic Evaluation of the Gdpr
  • GSB Authors: Samuel Goldberg
  • Date: 2024-02-01
  • Publication Type: Articles
  • Publication: American Economic Journal: Economic Policy
Miniature of Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium
  • GSB Authors: Yonatan Gur
  • Date: 2019-08-01
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
  • GSB Authors: Sridhar Narayanan
  • Date: 2015-03-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
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6 Articles

5 Marketing

2 advertising 2 consumer behavior 2 internet advertising 2 internet marketing 2 search advertising 1 ACT-R model 1 D03 1 D12 1 D83 1 D91 1 K24 1 L51 1 L86 1 L88 1 M31 1 M31 marketing 1 M37 1 M37 advertising 1 advertising effects 1 advertising frequency 1 advertising media planning 1 auctions 1 belief 1 bidding strategies 1 business revenue 1 carryover effects 1 causal effects 1 cognitive psychology 1 communication 1 computer software 1 consumer goods 1 crowdfunding 1 cyber law 1 digital goods 1 direct costing 1 discount prices 1 dynamic games 1 economics of regulation 1 email 1 email marketing 1 externalities 1 field experiments 1 fingerprinting 1 goodwill (commerce) 1 goodwill model 1 incomplete information 1 industrial costs 1 industrial publicity 1 industry studies: services: government Policy 1 information and internet services 1 information and knowledge 1 internet 1 learning 1 long-term effects of ads 1 marketing research 1 mathematical variables 1 memory model 1 memory-based model 1 moderator variables 1 online learning 1 online shopping 1 paid content 1 paywall 1 physical distribution of goods 1 position effects 1 price discrimination 1 pricing 1 privacy 1 randomized experiments 1 randomized field experiments 1 regression analysis 1 regression discontinuity 1 regret analysis 1 repeated advertising 1 revenue model 1 search 1 sequential auctions 1 spacing effect 1 stochastic approximation 1 stochastic optimization 1 targeted offers 1 targeted promotions 1 temporal spacing 1 transaction costs 1 unawareness 1 web tracking