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Belief in the Utility of Cross-Partisan Empathy Reduces Partisan Animosity and Facilitates Political Persuasion
- GSB Authors: Robb Willer
- Date: 2022-08-30
- Publication Type: Articles
- Publication: Psychological Science

Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
- GSB Authors: Zakary Tormala
- Date: 2021-04-03
- Publication Type: Articles
- Publication: Personality and Social Psychology Review

Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
- GSB Authors: Zakary Tormala
- Date: 2019-01-29
- Publication Type: Articles
- Publication: Psychological Science

Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
- GSB Authors: Szu-chi Huang
- Date: 2018-12-07
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research

Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
- GSB Authors: Pedro Gardete
- Date: 2018-10-18
- Publication Type: Articles
- Publication: Marketing Science

The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments
- GSB Authors: David Broockman
- Date: 2017-09-28
- Publication Type: Articles
- Publication: American Political Science Review

Bias in Cable News: Persuasion and Polarization
- GSB Authors: Ali Yurukoglu
- Date: 2017-09-01
- Publication Type: Articles
- Publication: The American Economic Review

Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
- GSB Authors: S. Wheeler
- Date: 2016-10-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology

How Certainty Transforms Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Harvard Business Review

Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-05-28
- Publication Type: Articles
- Publication: Journal of Consumer Research

Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
- GSB Authors: Zakary Tormala
- Date: 2013-07-13
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

The Preference for Potential
- GSB Authors: Zakary Tormala
- Date: 2012-10-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology