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Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2019-03-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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