List View
Showing 1 - 4 of 4 Records

How Does the Variance of Product Ratings Matter?
- GSB Authors: Monic Sun
- Date: 2011-12-02
- Publication Type: Articles
- Publication: Management Science

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
- GSB Authors: Baba Shiv
- Date: 2019-03-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Counterfactual Inference for Consumer Choice Across Many Product Categories
- GSB Authors: Susan Athey
- Date: 2021-11-17
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics

The Evolution of Market Power in the U.s. Automobile Industry
- GSB Authors: Ali Yurukoglu
- Date: 2023-09-18
- Publication Type: Articles
- Publication: The Quarterly Journal of Economics