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Miniature of The Diffusion and Reach of (Mis)information on Facebook During the U.S. 2020 Election
The Diffusion and Reach of (Mis)information on Facebook During the U.S. 2020 Election
  • GSB Authors: Neil Malhotra
  • Date: 2024-12-11
  • Publication Type: Articles
  • Publication: Sociological Science
Miniature of People Who Share Encounters with Racism Are Silenced Online by Humans and Machines, but a Guideline-Reframing Intervention Holds Promise
People Who Share Encounters with Racism Are Silenced Online by Humans and Machines, but a Guideline-Reframing Intervention Holds Promise
  • GSB Authors: Jennifer Eberhardt
  • Date: 2024-09-09
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Politicians’ Use of National Identity Rhetoric on Social Media Predicts Engagement and Electoral Success
Politicians’ Use of National Identity Rhetoric on Social Media Predicts Engagement and Electoral Success
  • GSB Authors: Michal Kosinski
  • Date: 2024-05-28
  • Publication Type: Working Papers
Miniature of The Effects of Facebook and Instagram on the 2020 Election: A Deactivation Experiment
The Effects of Facebook and Instagram on the 2020 Election: A Deactivation Experiment
  • GSB Authors: Neil Malhotra
  • Date: 2024-05-21
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
  • GSB Authors: Yu Ding
  • Date: 2023-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to Covid Vaccines
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to Covid Vaccines
  • GSB Authors: Susan Athey
  • Date: 2023-01-26
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Online Conspiracy Groups: Micro-Bloggers, Bots, and Coronavirus Conspiracy Talk on Twitter
Online Conspiracy Groups: Micro-Bloggers, Bots, and Coronavirus Conspiracy Talk on Twitter
  • GSB Authors: Hayagreeva Rao
  • Date: 2022-10-26
  • Publication Type: Articles
  • Publication: American Sociological Review
Miniature of Freedom and Constraint in Digital Environments: Implications for the Self
Freedom and Constraint in Digital Environments: Implications for the Self
  • GSB Authors: Brian Lowery
  • Date: 2022-09-30
  • Publication Type: Articles
  • Publication: Perspectives on Psychological Science
Miniature of Regional Personality Assessment Through Social Media Language
Regional Personality Assessment Through Social Media Language
  • GSB Authors: Michal Kosinski
  • Date: 2021-09-18
  • Publication Type: Articles
  • Publication: Journal of Personality
Miniature of Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media
Firm Communication and Investor Response: A Framework and Discussion Integrating Social Media
  • GSB Authors: Elizabeth Blankespoor
  • Date: 2018-05-26
  • Publication Type: Articles
  • Publication: Accounting, Organizations and Society
Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
  • GSB Authors: Harikesh Nair
  • Date: 2018-01-18
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
  • GSB Authors: Stephan Seiler
  • Date: 2017-09-28
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Political Homophily in Social Relationships: Evidence from Online Dating Behavior
Political Homophily in Social Relationships: Evidence from Online Dating Behavior
  • GSB Authors: Neil Malhotra
  • Date: 2016-10-13
  • Publication Type: Articles
  • Publication: Journal of Politics
Miniature of Computational Personality Recognition in Social Media
Computational Personality Recognition in Social Media
  • GSB Authors: Michal Kosinski
  • Date: 2016-02-05
  • Publication Type: Articles
  • Publication: User Modeling and User-Adapted Interaction
Miniature of Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
  • GSB Authors: Yonatan Gur
  • Date: 2015-09-23
  • Publication Type: Articles
  • Publication: Manufacturing & Service Operations Management
Miniature of Do Facebook Status Updates Reflect Subjective Well-Being?
Do Facebook Status Updates Reflect Subjective Well-Being?
  • GSB Authors: Michal Kosinski
  • Date: 2015-07-01
  • Publication Type: Articles
  • Publication: Cyberpsychology, Behavior, and Social Networking
Miniature of Automatic Personality Assessment Through Social Media Language
Automatic Personality Assessment Through Social Media Language
  • GSB Authors: Michal Kosinski
  • Date: 2014-11-03
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Participant Recruitment and Data Collection Through Facebook: The Role of Personality Factors
Participant Recruitment and Data Collection Through Facebook: The Role of Personality Factors
  • GSB Authors: Michal Kosinski
  • Date: 2014-09-22
  • Publication Type: Articles
  • Publication: International Journal of Social Research Methodology
Miniature of The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™.
The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™.
  • GSB Authors: Elizabeth Blankespoor
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: The Accounting Review
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of How Does the Variance of Product Ratings Matter?
How Does the Variance of Product Ratings Matter?
  • GSB Authors: Monic Sun
  • Date: 2011-12-02
  • Publication Type: Articles
  • Publication: Management Science
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3 language 2 Facebook 2 big data 2 consumer engagement 2 content moderation 2 disclosure 2 internet marketing 2 machine learning 2 measurement 2 personality assessment 2 user-generated content 1 COVID-19 1 COVID-19 vaccine 1 Cristobal Young 1 D83 1 EdgeRank 1 G14 1 G41 1 GPT 1 Instagram 1 M41 1 News Feed algorithm 1 Twitter 1 acquisition of data 1 advertising 1 advertising content 1 affordances 1 algorithmic bias 1 anonymity 1 autonomy 1 behavioral reinforcement 1 bid-ask spread 1 big five personality 1 book sales & prices 1 brands 1 business 1 business communication 1 business research 1 click through rate 1 cognition 1 collective behavior 1 college students 1 computational linguistics 1 computational social science 1 conspiracy theory 1 consumer behavior 1 consumer preferences 1 consumers 1 consumers' reviews 1 content engineering 1 content marketing 1 culture 1 customer satisfaction 1 data-driven optimization 1 demography 1 digital marketing 1 digital technology 1 dissemination 1 dynamic assortment selection 1 dynamics 1 echo chambers 1 economic demand 1 economic opportunities 1 election 1 elections 1 facebook 1 fake news 1 feature analysis 1 firm communication 1 human Influenza 1 individual investors 1 influencers 1 information asymmetry 1 information transmission 1 instagram 1 internet advertising 1 internet content 1 internet surveys 1 investor response 1 knowledge transfer 1 liquidity 1 market positioning 1 market segmentation 1 market share 1 marketing 1 marketing communication 1 marketing research 1 marketing strategy 1 media use 1 memory 1 meta-analysis 1 microblogging 1 microblogs 1 misinformation 1 misinformation consequences 1 model-based reasoning 1 multivariate regression 1 national narcissism 1 nationalism 1 natural experiment 1 natural language processing 1 natural language processing (NLP) 1 networks 1 online comments 1 online services 1 path data 1 personality 1 personality studies 1 polarization 1 political communication 1 political participation 1 politics 1 prediction 1 prediction models 1 privacy 1 product attributes 1 product positioning 1 product quality 1 product ratings 1 psycholinguistics 1 public health advertising 1 race 1 randomized experiment 1 ratings 1 recommendation systems 1 recruitment techniques 1 reputation 1 selection 1 self 1 self-expression 1 social and behavioral sciences 1 social and personality psychology 1 social identity 1 social media in business 1 social media research 1 social network 1 social networking (online) 1 social networking sites 1 social networks 1 social ties 1 standard deviations 1 target marketing 1 television programs 1 text analysis 1 toxicity classification 1 trust 1 twitter 1 user generated content 1 users 1 validity of statistics 1 well-being 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication