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Miniature of How Does the Variance of Product Ratings Matter?
How Does the Variance of Product Ratings Matter?
  • GSB Authors: Monic Sun
  • Date: 2011-12-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
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