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Showing 1 - 25 of 57 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
Rational and Irrational Belief in the Hot Hand: Evidence from “Jeopardy!”
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-12-01
  • Publication Type: Working Papers
Miniature of Creating a Beautiful Life
Creating a Beautiful Life
  • GSB Authors: Jennifer Aaker
  • Date: 2024-10-01
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of Aleph: A Collaborative Advantage
Aleph: A Collaborative Advantage
  • GSB Authors: Baba Shiv
  • Date: 2024-09-22
  • Publication Type: Cases
Miniature of Going Beyond Black-Box Models by Leveraging Behavioral Insights: An Intent-Based Recommendation Framework
Going Beyond Black-Box Models by Leveraging Behavioral Insights: An Intent-Based Recommendation Framework
  • GSB Authors: Yuyan Wang
  • Date: 2024-08-19
  • Publication Type: Working Papers
Miniature of Humanity in the Age of Ai
Humanity in the Age of Ai
  • GSB Authors: Jennifer Aaker
  • Date: 2024-08-09
  • Publication Type: Cases
Miniature of Amman Mineral International: Mining for Stories
Amman Mineral International: Mining for Stories
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2024-07-15
  • Publication Type: Cases
Miniature of Identity and Economic Incentives
Identity and Economic Incentives
  • GSB Authors: Kwabena Donkor
  • Date: 2024-07-01
  • Publication Type: Working Papers
Miniature of Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success
Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success
  • GSB Authors: Szu-chi Huang
  • Date: 2024-05-23
  • Publication Type: Articles
  • Publication: Motivation Science
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-01
  • Publication Type: Working Papers
Miniature of Sustainable Human Behavior: A Guide to Building More Sustainable Selves, Teams, and Planet
Sustainable Human Behavior: A Guide to Building More Sustainable Selves, Teams, and Planet
  • GSB Authors: Jennifer Aaker
  • Date: 2023-12-13
  • Publication Type: Cases
Miniature of Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
Fintech Failure: Examining B2b and B2c Solutions for Two-Sided Platform Adoption
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-12-01
  • Publication Type: Working Papers
Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
  • GSB Authors: Navdeep Sahni
  • Date: 2023-11-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
Novelty in Content Creation: Experimental Results Using Image Recognition on a Large Social Network
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-11-01
  • Publication Type: Working Papers
Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Celonis: Expanding Sales into the U.s.
Celonis: Expanding Sales into the U.s.
  • GSB Authors: James Lattin
  • Date: 2023-05-01
  • Publication Type: Cases
Miniature of Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
  • GSB Authors: Baba Shiv
  • Date: 2023-04-27
  • Publication Type: Articles
  • Publication: Emotion
Miniature of Humor at Scale: Shifting Global Culture at Mckinsey & Co.
Humor at Scale: Shifting Global Culture at Mckinsey & Co.
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2023-03-27
  • Publication Type: Cases
Miniature of Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
  • GSB Authors: Navdeep Sahni
  • Date: 2023-01-27
  • Publication Type: Working Papers
Miniature of Does Access to Human Coaches Lead to More Weight Loss Than with Ai Coaches Alone?
Does Access to Human Coaches Lead to More Weight Loss Than with Ai Coaches Alone?
  • GSB Authors: Sridhar Narayanan
  • Date: 2023-01-01
  • Publication Type: Working Papers
Miniature of Star Wars for Contingent Workers: Wolfgang Hammer and the Array Corporation
Star Wars for Contingent Workers: Wolfgang Hammer and the Array Corporation
  • GSB Authors: Jennifer Aaker
  • Date: 2023-01-01
  • Publication Type: Cases
Miniature of A Reexamination of the Impact of Decision Conflict on Choice Deferral
A Reexamination of the Impact of Decision Conflict on Choice Deferral
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2022-08-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Do I Support That It's Good or Oppose That It's Bad? The Effect of Support-Oppose Framing on Attitude Sharing
Do I Support That It's Good or Oppose That It's Bad? The Effect of Support-Oppose Framing on Attitude Sharing
  • GSB Authors: Zakary Tormala
  • Date: 2021-02-22
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Brain Activity Forecasts Video Engagement in an Internet Attention Market
Brain Activity Forecasts Video Engagement in an Internet Attention Market
  • GSB Authors: Baba Shiv
  • Date: 2020-03-09
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences

9 marketing 7 consumer behavior 5 advertising 5 field experiments 4 consumer preferences 3 decision making 3 empirical research 3 entrepreneurship 3 estimation theory 3 internet marketing 3 reputation 2 C11 2 God 2 M31 2 advertising effectiveness 2 advocacy 2 attitude certainty 2 attitudes 2 behavioral economics 2 brands 2 casinos 2 choice (psychology) 2 consumer choice 2 consumer psychology 2 consumers 2 culture 2 digital advertising 2 externalities 2 forecasting 2 game theory 2 internet advertising 2 market structure 2 performance evaluation 2 persuasion (psychology) 2 politics 2 presidential elections 2 price 2 psychological literature 2 religion 2 risk 2 risk taking 2 risk tolerance 2 risk-taking behavior 2 search engines 2 selling 2 social media 2 strategic planning 2 supernatural beings 2 user-generated content 2 valuation 1 2000 1 2004 1 American Marketing Association 1 B2B channel 1 B2C channel marketing 1 Bayesian analysis 1 Bayesian estimation 1 C31 1 C33 1 C35 1 D03 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 ERP 1 EdgeRank 1 FMRI 1 Facebook 1 Gies College of Business 1 IPO strategy 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 News Feed algorithm 1 Paul D. Converse Award 1 SaaS 1 United States presidential election 1 University of Illinois 1 accumbens 1 achievement 1 addiction 1 admiration 1 advertising as information 1 advertising content 1 advertising effects 1 affect infusion 1 analytic models 1 analytical work 1 argument 1 arousal transport hypothesis 1 asymmetric information 1 attitude (psychology) 1 attitude change (psychology) 1 attitude sharing 1 attitude strength 1 authenticity 1 bargains 1 beauty 1 behavioral finance 1 behavioral targeting 1 belief & doubt 1 beliefs 1 biased beliefs 1 big data 1 brain 1 brand choice 1 brand mobility 1 brand name products 1 brands and branding 1 business 1 business expansion 1 business research 1 casino gaming and gambling 1 casino hotels 1 certainty 1 choice comparability 1 choice deferral 1 choice difficulty 1 choice restriction 1 choice satisfaction 1 choice-based conjoint analysis 1 collaborative decision-making 1 comedy 1 commercial products 1 commitment 1 commitment (psychology) 1 comparative studies 1 comparison (psychology) 1 comparisons 1 compensation 1 competent 1 competition (psychology) 1 competitions 1 competitive strategy 1 conjoint analysis 1 consensus (social sciences) 1 constraints 1 construal 1 consumer attitude research 1 consumer behavior research 1 consumer conviction 1 consumer engagement 1 consumer information 1 consumer intent modeling 1 consumer memory and advertising 1 consumer package goods 1 consumer preferences research 1 consumer research 1 consumer sophistication 1 content analysis 1 content engineering 1 contest 1 contests 1 context dependence 1 context effects 1 contingent valuation 1 contract design 1 contracts 1 corporate profits 1 cost effectiveness 1 cost estimates 1 criticism 1 culture -- psychological aspects 1 customer preferences 1 customer relationship management 1 customer services 1 customer values 1 customization 1 d72 1 decision conflict 1 decision making & psychology 1 decision-making 1 default effects 1 deferred decision 1 digital distribution 1 digital music 1 direct vote 1 discount prices 1 discrete & continuous games 1 discrete games 1 dynamic random access memory 1 dynamic-model 1 dynamics 1 e-commerce 1 economic demand 1 economic equilibrium 1 economics 1 editing 1 effective frequency of advertising 1 elasticity (economics) 1 electoral college 1 email 1 email marketing 1 emerging markets 1 emotion 1 empirical game 1 endogeneity 1 entertainment industry 1 entrepreneurial leadership 1 equilibrium analysis 1 facial affect recording 1 fake news 1 false advertising 1 financial accountability 1 fintech 1 fintech acquisitions 1 first-mover advantage 1 food labeling 1 forecasts 1 frames (social sciences) 1 framing 1 framing effects 1 frequency effects of advertising 1 functional magnetic resonance imaging 1 functional magnetic resource imaging 1 gamblers 1 gambling 1 gambling behavior 1 go-to-market 1 goal success 1 health 1 health & psychology 1 heterogeneity 1 hierarchical Bayes methods 1 hierarchical Bayesian estimation 1 honesty 1 hot hand 1 house brands 1 humor 1 identity 1 idiosyncratic fit 1 image recognition 1 implicit attitudes 1 implicit theories 1 individualism 1 industrial organization 1 industrial productivity 1 inertia 1 influencers 1 information resources management 1 information sharing 1 innovation adoption 1 instrumental variables 1 insula 1 intent-based recommendation 1 internet traffic 1 interpersonal communication 1 intrapreneurship 1 investments 1 job applications 1 judgements 1 judgment and choice 1 judgment and decision making 1 jump processes 1 knowledge accumulation 1 l10 1 latent class analysis (statistics) 1 lay belief 1 learning 1 legal settlement 1 m37 1 machine learning 1 management consulting 1 management consulting stories 1 management science 1 management science research 1 manipulation checks (research) 1 market share 1 market timing 1 marketing communication 1 marketing management 1 marketing models 1 marketing research 1 marketing strategy 1 media economics 1 mental representation 1 mental simulation 1 mindset 1 mindsets 1 misattribution 1 misinformation 1 misinformation consequences 1 model 1 mood 1 motivation (psychology) 1 multialternative models 1 multiple equilibria 1 music & technology 1 music consumption 1 music websites 1 naivete 1 natural language processing 1 new products 1 nonrandom targeting 1 nudges 1 online advertising 1 online shopping 1 online streaming 1 open source 1 opinion expression 1 optimism 1 organizational stories 1 performance 1 persuasion 1 persuasion knowledge 1 physiological arousal 1 platform businesses 1 political advertising 1 political campaigns 1 political competition 1 political science research 1 preference construction 1 preference uncertainty 1 preferences 1 preferential choice 1 prefrontal cortex 1 presidential candidates 1 presidential election 1 price discrimination 1 prices 1 private label 1 procrastination 1 product attributes 1 product information management 1 product quality 1 production management (manufacturing) 1 promotions 1 psychology 1 purchase decisions 1 quantitative marketing 1 randomization 1 randomized experiments 1 randomized field experiment 1 ratings 1 recommender systems 1 resource allocation 1 restaurant marketing 1 restaurant reviews 1 retail 1 retail therapy 1 retargeting 1 reversible jump algorithm 1 sales 1 satisfaction 1 scaling a global business 1 search advertising 1 search engine 1 selection 1 selection models 1 selective hypothesis testing 1 self-discrepancy 1 self-selection 1 semiconductor industry 1 sensory perception 1 sentiment analysis 1 service enhancements 1 service industries research 1 situation ethics 1 skin conductance recording 1 slots 1 social advocacy 1 social context 1 social network 1 social networks 1 social perception 1 software 1 sports competitions 1 sports economics 1 statistical correlation 1 storybanking 1 strategic partnerships 1 streaming technology 1 subscription 1 substitution 1 substitution (economics) 1 supply & demand 1 sustainability 1 target marketing 1 targeted advertising 1 targeted offers 1 targeted promotions 1 targeting 1 taste 1 technology 1 technology adoption 1 temporal patterns 1 trade-offs 1 transfer learning 1 trust 1 two-sided platforms 1 users 1 value 1 value added (marketing) 1 value perception 1 variety 1 video 1 voting research 1 warm