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Showing 1 - 10 of 10 Records

Miniature of Price Promotions and "Freemium" App Monetization

Price Promotions and "Freemium" App Monetization

GSB Authors: Jonathan Levav | Harikesh Nair
Date: 2022-07-12
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search

Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search

GSB Authors: Navdeep Sahni | Harikesh Nair
Date: 2019-10-08
Publication Type: Articles
Publication: The Review of Economic Studies

Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

GSB Authors: Navdeep Sahni | Harikesh Nair
Date: 2019-07-08
Publication Type: Articles
Publication: Marketing Science

Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

GSB Authors: Harikesh Nair
Date: 2018-01-18
Publication Type: Articles
Publication: Management Science

Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

GSB Authors: Harikesh Nair | Pedro Gardete
Date: 2017-10-03
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

GSB Authors: Harikesh Nair
Date: 2017-07-31
Publication Type: Articles
Publication: Marketing Science

Miniature of Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

GSB Authors: Harikesh Nair
Date: 2016-04-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

GSB Authors: Sridhar Narayanan | Harikesh Nair
Date: 2013-02-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Social Ties and User-Generated Content: Evidence from an Online Social Network

Social Ties and User-Generated Content: Evidence from an Online Social Network

GSB Authors: Harikesh Nair
Date: 2013-02-01
Publication Type: Articles
Publication: Management Science

Miniature of Repositioning Dynamics and Pricing Strategy

Repositioning Dynamics and Pricing Strategy

GSB Authors: Harikesh Nair
Date: 2012-12-01
Publication Type: Articles
Publication: Journal of Marketing Research