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Showing 1 - 15 of 15 Records

Miniature of Creating a Beautiful Life

Creating a Beautiful Life

GSB Authors: Jennifer Aaker
Date: 2024-10-01
Publication Type: Articles
Publication: Marketing Letters

Miniature of Humanity in the Age of Ai

Humanity in the Age of Ai

GSB Authors: Jennifer Aaker
Date: 2024-08-09
Publication Type: Cases

Miniature of Amman Mineral International: Mining for Stories

Amman Mineral International: Mining for Stories

GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
Date: 2024-07-15
Publication Type: Cases

Miniature of Sustainable Human Behavior: A Guide to Building More Sustainable Selves, Teams, and Planet

Sustainable Human Behavior: A Guide to Building More Sustainable Selves, Teams, and Planet

GSB Authors: Jennifer Aaker
Date: 2023-12-13
Publication Type: Cases

Miniature of Humor at Scale: Shifting Global Culture at Mckinsey & Co.

Humor at Scale: Shifting Global Culture at Mckinsey & Co.

GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
Date: 2023-03-27
Publication Type: Cases

Miniature of Star Wars for Contingent Workers: Wolfgang Hammer and the Array Corporation

Star Wars for Contingent Workers: Wolfgang Hammer and the Array Corporation

GSB Authors: Jennifer Aaker
Date: 2023-01-01
Publication Type: Cases

Miniature of Financial Resources Impact the Relationship Between Meaning and Happiness

Financial Resources Impact the Relationship Between Meaning and Happiness

GSB Authors: Jennifer Aaker
Date: 2022-04-07
Publication Type: Articles
Publication: Emotion

Miniature of It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment

It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment

GSB Authors: Szu-chi Huang | Jennifer Aaker
Date: 2019-06-24
Publication Type: Articles
Publication: Journal of Personality and Social Psychology

Miniature of Cultivating Optimism: How to Frame Your Future During a Health Challenge

Cultivating Optimism: How to Frame Your Future During a Health Challenge

GSB Authors: Jennifer Aaker
Date: 2017-06-21
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of What Are Your Signature Stories?

What Are Your Signature Stories?

GSB Authors: Jennifer Aaker
Date: 2016-05-01
Publication Type: Articles
Publication: California Management Review

Miniature of Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

GSB Authors: Jennifer Aaker
Date: 2015-06-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Money in the Bank: Feeling Powerful Increases Saving

Money in the Bank: Feeling Powerful Increases Saving

GSB Authors: Jennifer Aaker
Date: 2014-05-30
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

GSB Authors: Jennifer Aaker
Date: 2014-04-13
Publication Type: Articles
Publication: Journal of Experimental Social Psychology

Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"

Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"

GSB Authors: Jennifer Aaker
Date: 2012-03-03
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of How Happiness Affects Choice

How Happiness Affects Choice

GSB Authors: Jennifer Aaker
Date: 2011-12-13
Publication Type: Articles
Publication: Journal of Consumer Research