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Showing 1 - 19 of 19 Records
Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success
- GSB Authors: Szu-chi Huang
- Date: 2024-05-23
- Publication Type: Articles
- Publication: Motivation Science
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
- GSB Authors: Szu-chi Huang
- Date: 2024-02-22
- Publication Type: Articles
- Publication: Journal of Marketing Research
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
- GSB Authors: Szu-chi Huang
- Date: 2023-08-23
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Working Hard for Money Decreases Risk Tolerance
- GSB Authors: Szu-chi Huang
- Date: 2023-05-19
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
- GSB Authors: Szu-chi Huang
- Date: 2022-12-05
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
- GSB Authors: Szu-chi Huang
- Date: 2022-10-25
- Publication Type: Articles
- Publication: Journal of Consumer Research
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
- GSB Authors: Szu-chi Huang
- Date: 2020-11-03
- Publication Type: Articles
- Publication: Journal of Marketing
Subjective Age and the Greater Good
- GSB Authors: Szu-chi Huang
- Date: 2020-06-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
- GSB Authors: Szu-chi Huang
- Date: 2020-06-01
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Having Less, Giving More? Two Preregistered Replications of the Relationship Between Social Class and Prosocial Behavior
- GSB Authors: Szu-chi Huang
- Date: 2019-11-19
- Publication Type: Articles
- Publication: Journal of Research in Personality
Planning for Multiple Shopping Goals in the Marketplace
- GSB Authors: Szu-chi Huang
- Date: 2019-07-29
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
- GSB Authors: Szu-chi Huang | Jennifer Aaker
- Date: 2019-06-24
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
And the Winner Is . . . ? Forecasting the Outcome of Others’ Competitive Efforts
- GSB Authors: Szu-chi Huang
- Date: 2019-05-23
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast
- GSB Authors: Szu-chi Huang
- Date: 2019-01-19
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
- GSB Authors: Szu-chi Huang
- Date: 2018-12-07
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
- GSB Authors: Szu-chi Huang
- Date: 2018-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Step by Step: Sub-Goals as a Source of Motivation
- GSB Authors: Szu-chi Huang
- Date: 2017-05-12
- Publication Type: Articles
- Publication: Organizational Behavior and Human Decision Processes
How Winning Changes Motivation in Multiphase Competitions
- GSB Authors: Szu-chi Huang
- Date: 2017-04-24
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
- GSB Authors: Szu-chi Huang
- Date: 2014-10-01
- Publication Type: Articles
- Publication: Journal of Consumer Research