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Showing 1 - 19 of 19 Records

Miniature of Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success
Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success
  • GSB Authors: Szu-chi Huang
  • Date: 2024-05-23
  • Publication Type: Articles
  • Publication: Motivation Science


Miniature of Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
  • GSB Authors: Szu-chi Huang
  • Date: 2024-02-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research


Miniature of Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
  • GSB Authors: Szu-chi Huang
  • Date: 2023-08-23
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Working Hard for Money Decreases Risk Tolerance
Working Hard for Money Decreases Risk Tolerance
  • GSB Authors: Szu-chi Huang
  • Date: 2023-05-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
  • GSB Authors: Szu-chi Huang
  • Date: 2022-12-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
  • GSB Authors: Szu-chi Huang
  • Date: 2022-10-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
  • GSB Authors: Szu-chi Huang
  • Date: 2020-11-03
  • Publication Type: Articles
  • Publication: Journal of Marketing


Miniature of Subjective Age and the Greater Good
Subjective Age and the Greater Good
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-01
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Having Less, Giving More? Two Preregistered Replications of the Relationship Between Social Class and Prosocial Behavior
Having Less, Giving More? Two Preregistered Replications of the Relationship Between Social Class and Prosocial Behavior
  • GSB Authors: Szu-chi Huang
  • Date: 2019-11-19
  • Publication Type: Articles
  • Publication: Journal of Research in Personality


Miniature of Planning for Multiple Shopping Goals in the Marketplace
Planning for Multiple Shopping Goals in the Marketplace
  • GSB Authors: Szu-chi Huang
  • Date: 2019-07-29
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
  • GSB Authors: Szu-chi Huang | Jennifer Aaker
  • Date: 2019-06-24
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology


Miniature of And the Winner Is . . . ? Forecasting the Outcome of Others’ Competitive Efforts
And the Winner Is . . . ? Forecasting the Outcome of Others’ Competitive Efforts
  • GSB Authors: Szu-chi Huang
  • Date: 2019-05-23
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology


Miniature of When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast
When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast
  • GSB Authors: Szu-chi Huang
  • Date: 2019-01-19
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology


Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research


Miniature of Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
  • GSB Authors: Szu-chi Huang
  • Date: 2018-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research


Miniature of Step by Step: Sub-Goals as a Source of Motivation
Step by Step: Sub-Goals as a Source of Motivation
  • GSB Authors: Szu-chi Huang
  • Date: 2017-05-12
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes


Miniature of How Winning Changes Motivation in Multiphase Competitions
How Winning Changes Motivation in Multiphase Competitions
  • GSB Authors: Szu-chi Huang
  • Date: 2017-04-24
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology


Miniature of From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
  • GSB Authors: Szu-chi Huang
  • Date: 2014-10-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research