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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
- GSB Authors: Baba Shiv
- Date: 2019-03-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
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PDF - GSB Authors: David Larcker | Brian Tayan
- Date: 2019-03-01
- Subject: Accounting | Corporate Governance
- Publication Type: Academic Publications
Big Data and Discrimination
- GSB Authors: Jann Spiess
- Date: 2019-03-01
- Publication Type: Articles
- Publication: The University of Chicago Law Review