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Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
- GSB Authors: Harikesh Nair | Pedro Gardete
- Date: 2017-10-03
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2015-08-26
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
- GSB Authors: Wesley Hartmann
- Date: 2015-06-03
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
The Impact of Search Costs on Consumer Behavior: A Dynamic Approach
- GSB Authors: Stephan Seiler
- Date: 2012-09-12
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics