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Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
  • GSB Authors: Harikesh Nair | Pedro Gardete
  • Date: 2017-10-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of The Impact of Advertising Along the Conversion Funnel
The Impact of Advertising Along the Conversion Funnel
  • GSB Authors: Stephan Seiler
  • Date: 2017-08-05
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
  • GSB Authors: Wesley Hartmann
  • Date: 2015-06-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Bayesian Estimation of Discrete Games of Complete Information
Bayesian Estimation of Discrete Games of Complete Information
  • GSB Authors: Sridhar Narayanan
  • Date: 2012-10-10
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of An Empirical Analysis of Individual Level Casino Gambling Behavior
An Empirical Analysis of Individual Level Casino Gambling Behavior
  • GSB Authors: Sridhar Narayanan
  • Date: 2011-08-17
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics

6 Articles

6 M31 3 D12 3 M37 3 advertising 2 C11 2 D03 2 consumer behavior 2 consumer preferences 2 empirical research 1 ACT-R model 1 Bayesian analysis 1 Bayesian estimation 1 C25 1 C26 1 C31 1 C33 1 C35 1 D91 1 L2 1 L81 1 L82 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 ad-skipping 1 addiction 1 addressable TV 1 advertising frequency 1 carryover effects 1 casino gaming and gambling 1 casinos 1 cognitive psychology 1 complementarities 1 consumer education 1 consumer welfare 1 consumption (economics) 1 conversion funnel 1 customer satisfaction 1 digital media 1 digital technology 1 discrete & continuous games 1 discrete choice models 1 discrete games 1 discrete-continuous demand 1 economic equilibrium 1 electronic cinema 1 estimation theory 1 field experiments 1 financial leverage 1 gamblers 1 gambling 1 gambling behavior 1 goodwill (commerce) 1 goodwill model 1 hierarchical Bayes methods 1 higher education 1 internet advertising 1 jump processes 1 long-term effects of ads 1 marketing research 1 mathematical bounds 1 memory model 1 memory-based model 1 movie theatres 1 multiple equilibria 1 non-compliance 1 online advertising 1 online shopping 1 path-tracking data 1 purchasing 1 quality 1 randomized experiments 1 randomized field experiments 1 repeated advertising 1 reversible jump algorithm 1 search advertising 1 selection models 1 slots 1 spacing effect 1 spillovers 1 standard deviations 1 supermarkets 1 supply & demand 1 television advertising 1 temporal spacing 1 treatment effects 1 variety