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Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
- GSB Authors: Pedro Gardete
- Date: 2013-03-21
- Publication Type: Articles
- Publication: Marketing Science
Advertising Effects in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2012-11-30
- Publication Type: Articles
- Publication: Marketing Science