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Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

GSB Authors: Navdeep Sahni
Date: 2023-11-20
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach

Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach

GSB Authors: Sridhar Narayanan
Date: 2015-03-19
Publication Type: Articles
Publication: Marketing Science