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![Miniature of The Allure of Consensus: People (Over)seek Consensus in Selecting Group Persuasion Strategies](https://gsbpreserve.stanford.edu/templates/gsb/assets/img/offSitePublicationImage.jpg)
The Allure of Consensus: People (Over)seek Consensus in Selecting Group Persuasion Strategies
- GSB Authors: Zakary Tormala
- Date: 2024-02-15
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
![Miniature of Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change](https://gsbpreserve.stanford.edu/templates/gsb/assets/img/offSitePublicationImage.jpg)
Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
- GSB Authors: Zakary Tormala
- Date: 2019-01-29
- Publication Type: Articles
- Publication: Psychological Science
![Miniature of Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion](https://gsbpreserve.stanford.edu/templates/gsb/assets/img/offSitePublicationImage.jpg)
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-05-28
- Publication Type: Articles
- Publication: Journal of Consumer Research