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Miniature of Super Bowl Ads

Super Bowl Ads

GSB Authors: Wesley Hartmann
Date: 2017-10-05
Publication Type: Articles
Publication: Marketing Science

1 Stanford GSB Faculty Publications

1 Wesley Hartmann

1 Super Bowl (football game) 1 Super Bowl advertisements 1 ad impressions 1 advertising 1 advertising campaigns 1 branding 1 branding (marketing) 1 complements 1 impression formation (psychology) 1 television 1 television advertising

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