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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
- GSB Authors: Harikesh Nair
- Date: 2017-07-31
- Publication Type: Articles
- Publication: Marketing Science
An Empirical Analysis of Individual Level Casino Gambling Behavior
- GSB Authors: Sridhar Narayanan
- Date: 2011-08-17
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics