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A Reexamination of the Impact of Decision Conflict on Choice Deferral
- GSB Authors: Jonathan Levav | Itamar Simonson
- Date: 2022-08-02
- Publication Type: Articles
- Publication: Management Science
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
- GSB Authors: Itamar Simonson
- Date: 2015-12-14
- Publication Type: Articles
- Publication: Journal of Consumer Psychology