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Miniature of Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
  • GSB Authors: Uzma Khan
  • Date: 2013-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research

1 Articles

1 Uzma Khan