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Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
- GSB Authors: Baba Shiv
- Date: 2015-10-29
- Publication Type: Articles
- Publication: Journal of Behavioral Decision Making
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
- GSB Authors: Uzma Khan
- Date: 2013-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research