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Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
- GSB Authors: Uzma Khan
- Date: 2013-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
The Preference for Potential
- GSB Authors: Zakary Tormala
- Date: 2012-10-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons
- GSB Authors: S. Wheeler
- Date: 2011-11-07
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology