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Miniature of Supercharged by Advanced Analytics, Jd.com Attains Agility, Resilience, and Shared Value Across Its Supply Chain
Supercharged by Advanced Analytics, Jd.com Attains Agility, Resilience, and Shared Value Across Its Supply Chain
  • GSB Authors: Hau Lee
  • Date: 2024-02-07
  • Publication Type: Articles
  • Publication: INFORMS Journal on Applied Analytics
Miniature of Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
  • GSB Authors: Szu-chi Huang
  • Date: 2023-08-23
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Preference Reversals Between Digital and Physical Goods
Preference Reversals Between Digital and Physical Goods
  • GSB Authors: Jonathan Levav
  • Date: 2021-11-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Counterfactual Inference for Consumer Choice Across Many Product Categories
Counterfactual Inference for Consumer Choice Across Many Product Categories
  • GSB Authors: Susan Athey
  • Date: 2021-11-17
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-10-08
  • Publication Type: Articles
  • Publication: The Review of Economic Studies
Miniature of Authenticity and Institutional Context: Individual Preferences in China
Authenticity and Institutional Context: Individual Preferences in China
  • GSB Authors: Glenn Carroll
  • Date: 2019-04-05
  • Publication Type: Articles
  • Publication: Journal of International Consumer Marketing
Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2018-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Preference-Construction Habits: The Case of Extremeness Aversion
Preference-Construction Habits: The Case of Extremeness Aversion
  • GSB Authors: Itamar Simonson
  • Date: 2017-11-08
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Impact of Advertising Along the Conversion Funnel
The Impact of Advertising Along the Conversion Funnel
  • GSB Authors: Stephan Seiler
  • Date: 2017-08-05
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Free to Choose? Reform, Choice, and Consideration Sets in the English National Health Service
Free to Choose? Reform, Choice, and Consideration Sets in the English National Health Service
  • GSB Authors: Stephan Seiler
  • Date: 2016-11-01
  • Publication Type: Articles
  • Publication: The American Economic Review
Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
  • GSB Authors: Itamar Simonson
  • Date: 2015-12-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Effect of Preference Expression Modality on Self-Control
The Effect of Preference Expression Modality on Self-Control
  • GSB Authors: Jonathan Levav
  • Date: 2015-08-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Implications of Heterogeneity in Preferences, Beliefs and Asset Trading Technologies in an Endowment Economy
Implications of Heterogeneity in Preferences, Beliefs and Asset Trading Technologies in an Endowment Economy
  • GSB Authors: Hanno Lustig
  • Date: 2015-02-12
  • Publication Type: Articles
  • Publication: Review of Economic Dynamics
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Consumer Substitution Decisions: An Integrative Framework
Consumer Substitution Decisions: An Integrative Framework
  • GSB Authors: Uzma Khan
  • Date: 2014-06-12
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Beating the Market: The Allure of Unintended Value
Beating the Market: The Allure of Unintended Value
  • GSB Authors: Itamar Simonson
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Pricing and Welfare in Health Plan Choice
Pricing and Welfare in Health Plan Choice
  • GSB Authors: Jonathan Levin | M. Kate Bundorf
  • Date: 2012-12-01
  • Publication Type: Articles
  • Publication: The American Economic Review
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
  • GSB Authors: Itamar Simonson
  • Date: 2012-10-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology

29 Articles

29 consumer preferences 11 consumer behavior 4 psychology 2 M31 2 advertising 2 brand choice 2 choice (psychology) 2 consumer attitude research 2 consumer behavior research 2 consumer psychology 2 consumer research 2 decision making 2 decision making & psychology 2 empirical research 2 marketing 2 marketing research 2 marketing strategy 2 product usage 2 willingness to pay 1 C11 1 C33 1 D03 1 Edelman award 1 L81 1 M37 1 Technology Acceptance Model 1 addiction 1 aggregation 1 aggregation (statistics) 1 analytic models 1 artificial intelligence 1 asset management 1 asset pricing 1 asymmetric dominance 1 attraction effect 1 attribute 1 authenticity 1 aversion 1 bargains 1 brand mobility 1 casino gaming and gambling 1 casinos 1 categorization (psychology) 1 causal inference 1 cheap talk 1 choice deferral 1 choice overload 1 choice restriction 1 choice set size 1 cigars 1 civil service 1 commitment 1 commitment (psychology) 1 comparative studies 1 comparisons 1 compatibility 1 compromise effect 1 consumer attitudes 1 consumer choice 1 consumer demand 1 consumer education 1 consumer goods 1 consumer preferences research 1 consumers 1 consumers' reviews 1 consumption (economics) 1 consumption (economics) & psychology 1 contagion 1 contagion (social psychology) 1 context effects 1 context effects (psychology) 1 contingent valuation 1 control (psychology) 1 conversion funnel 1 correlated unobservables 1 counterfactuals (logic) 1 critical thinking 1 customer satisfaction 1 customer services 1 customization 1 debit cards 1 decision order 1 decision theory 1 diffusion of innovations 1 diffusion of innovations theory 1 digital goods 1 digitization 1 disclosure 1 dominance 1 dynamic programming 1 e13 1 e32 1 efficient market theory 1 elasticity (economics) 1 electronic commerce 1 end-to-end supply chain 1 endowments 1 evidence 1 expectation (psychology) 1 experimental psychology 1 extremeness aversion 1 field research 1 field-experiments 1 financial institutions 1 g11 1 g21 1 gamblers 1 gambling 1 gambling behavior 1 green tea 1 grocery 1 habit 1 happiness 1 health care reform 1 health insurance 1 health insurance premiums 1 heterogeneous beliefs 1 hierarchical Bayes methods 1 homophily 1 homophily theory (communication) 1 identity 1 identity (psychology) 1 idiosyncratic fit 1 individuals' preferences 1 indulgence 1 information resources 1 informative advertising 1 installed-base effects 1 institutions 1 insurance rates 1 internet advertising 1 interpersonal communication 1 inventory management systems 1 inventory shortages 1 judgment and choice 1 language & languages 1 leather handbags 1 machine learning 1 market positioning 1 market segmentation 1 marketing management 1 mathematical bounds 1 medical quality control 1 memory 1 mobile 1 mobile operating systems 1 moderation 1 motor movements 1 number of alternatives 1 online comments 1 online commerce 1 paid-search 1 path-tracking data 1 payment 1 personality 1 persuasion 1 persuasion (psychology) 1 persuasion knowledge 1 platforms 1 polarization (social sciences) 1 portfolio management (investments) 1 portfolio restrictions 1 positioning (advertising) 1 positive psychology 1 preference elicitation 1 preference expression modalities 1 preference reversals 1 preferences 1 price sensitivity 1 prices 1 privacy 1 privacy policy 1 problem solving research 1 product acceptance 1 product attributes 1 product demonstrations 1 product differentiation 1 product management 1 product management research 1 product placement 1 product positioning 1 prominence 1 psychographics 1 psychological literature 1 public welfare 1 purchase history data 1 purchase likelihood 1 restaurant customers 1 restaurants 1 reversals (accounting) 1 risk (insurance) 1 risk management 1 sales presentations 1 satisfaction 1 selection models 1 self-control 1 self-expression 1 selfcontrol 1 sentiment analysis 1 services for patients 1 shopping 1 signalling 1 similarity 1 similarity (psychology) 1 slots 1 social dominance 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social media 1 speech 1 spillovers 1 standard deviations 1 stored-value cards 1 substitution 1 substitution (economics) 1 supermarkets 1 supply chain disruptions 1 supply chain management 1 supply chain resilience 1 supply chains 1 target marketing 1 technology transfer 1 user-generated content 1 value added (marketing) 1 value perception 1 variational inference 1 virtual goods 1 visual perception 1 whole & parts (psychology) 1 wine sales & prices