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Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

GSB Authors: Pedro Gardete
Date: 2018-10-04
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants

Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants

GSB Authors: Stephan Seiler
Date: 2017-05-02
Publication Type: Articles
Publication: Marketing Science