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The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
- GSB Authors: Jonathan Levav | Itamar Simonson
- Date: 2018-04-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
- GSB Authors: Itamar Simonson
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research