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Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
- GSB Authors: Wesley Hartmann
- Date: 2015-06-03
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
How Happiness Affects Choice
- GSB Authors: Jennifer Aaker
- Date: 2011-12-13
- Publication Type: Articles
- Publication: Journal of Consumer Research
How Does the Variance of Product Ratings Matter?
- GSB Authors: Monic Sun
- Date: 2011-12-02
- Publication Type: Articles
- Publication: Management Science