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The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions
- GSB Authors: Itamar Simonson
- Date: 2020-07-24
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer
- GSB Authors: V Srinivasan
- Date: 2016-10-31
- Publication Type: Articles
- Publication: The Patient - Patient-Centered Outcomes Research
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
- GSB Authors: Jonathan Levav
- Date: 2012-01-25
- Publication Type: Articles
- Publication: Journal of Consumer Research