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Miniature of Inefficiencies in Digital Advertising Markets

Inefficiencies in Digital Advertising Markets

GSB Authors: Sridhar Narayanan
Date: 2020-04-22
Publication Type: Articles
Publication: Journal of Marketing

Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

GSB Authors: Navdeep Sahni | Sridhar Narayanan
Date: 2019-03-29
Publication Type: Articles
Publication: Journal of Marketing Research