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Miniature of Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
  • GSB Authors: Szu-chi Huang
  • Date: 2024-02-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of How Do Investors Compute the Discount Rate? They Use the Capm
How Do Investors Compute the Discount Rate? They Use the Capm
  • GSB Authors: Jonathan Berk
  • Date: 2018-12-26
  • Publication Type: Articles
  • Publication: Financial Analysts Journal
Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-04
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science

4 Articles