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Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content

Personalization in Email Marketing: The Role of Noninformative Advertising Content

GSB Authors: Navdeep Sahni | S. Wheeler
Date: 2018-02-27
Publication Type: Articles
Publication: Marketing Science

Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

GSB Authors: Navdeep Sahni
Date: 2016-06-24
Publication Type: Articles
Publication: Management Science